Buttons New York has forged a creative partnership with Chicago-based production and creative service company Cerny/American Creative. In an effort to create a mutually beneficial relationship for both agencies by encouraging commercial work between partners in both cities, Buttons and Cerny/American have generated a collaborative creative relationship with a technological link between the two studios and will offer special project rates to agencies and film companies throughout the world.
Both studios enjoy the benefits of their locations, close to great talent and their clients’ major offices. Buttons is centrally located near Times Square in New York and Cerny/American is located in the heart of Chicago’s Michigan Avenue advertising district. Both studios utilize their 3D2 digital patches for clients in both cities by offering enhanced services at special project rates.
The partnership will allow both studios to provide an enhanced creative team with depth and breadth of knowledge and experience. Rich Macar, owner and chief engineer at Buttons has had a formidable presence in the industry for more than twenty years and has worked with film directors, television personalities, radio voice artists, advertising creatives and public relations professionals.
In addition to his role as president of Cerny/American, JoBe Cerny is an actor, writer and producer. His most well-known role is that of the Pillsbury Doughboy. Cerny was a member of the Second City National Touring Company and now serves corporate clients, making their speeches and advertising campaigns more fun.
The partnership’s first joint venture was a great success. The team was awarded the opportunity to reintroduce Snaucrates the dog to radio audiences for the “Snausages” brand. The spots were entitled “Cabinet” for Think 360, Inc. Buttons and Cerny/American collaborated on the complete creative development from scripting, development, casting, direction, engineering, music and post production. Cerny wrote the scripts for both radio and the web. Both studios worked on casting, JoBe Cerny directed the commercial, and Rich Macar produced and sound designed the commercial. The materials were provided on spec and the companies won the contract with the spot which features Snocrates, the Snausages dog, voiced by Sean Curran in his quest to get his paws on some Fortune “Snookies.” Spot production included the use of ProTools HD, Sound Miner SFX and music search software, Stock Music from Killer Tracks.
